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A Framework for Strategy?

Takis Athanassiou wrote an interesting article.  Here’s an excerpt: The art of forming a strategy, or thinking strategically is a skill required in many levels in today’s complex world, but it is especially important to leaders. In today’s quick shifting...

Marketers Need to be Accountable

Marketers don’t need to be more creative.  They need to be more accountable. That’s the title of a great article by Michael Schrage in the Harvard Business Review Blog Network.  You can read it at https://blogs.hbr.org/2014/06/marketers-dont-need-to-be-more-creative/...